I have a challenge for you. Yes you. You artists, photographers, novelists, poets, playwrights, actors, sculptors, potters, creators of all stripes. I have a challenge for you.
When was the last time you gave another creator a shout out? Why? How many? On what platform? When was the last time you recommended a fellow local creator? A small-timer? An ‘I’m just starting out’ friend? An indie?
It’s late fall and everywhere professional organizations are releasing best-of lists and honouring folks with awards and accolades. Best photos, best art installations, best novels … are they really? Or are they just the best ones to be noticed? The best ones with lots of financial backing? The best of the ones with professional distribution and media attention?
I belong to a non-profit author’s collective. We’re supposed to support each other. We’re supposed to offer each other advice and assistance so new authors don’t get scammed, so we don’t publish with horrible blurbs or ugly covers, so we can split the costs and risks of promotional ventures. We’re supposed to shine a light on each other so more readers can find us. And too often I feel like I’m holding all the candles.
I’m burning out.
It’s my job to find events, pay the fees, find authors to split the costs, coordinate people coming and going from events, set up times, displays, and so on. It’s my job to post people’s readings and launches to the public page, to say “hey, there’s a new release here, check it out”, to add people’s covers and links to their albums so their books are visible. I share events. I invite people. I walk from table to table at conventions and invite new authors to join us.
I love my job. I signed up for this. I volunteer to do this. And everyone I work with is full of thanks and gratitude, and for the most part, they are polite, cooperative, and on the ball. (And since I know a few will pop over to read this, I honestly have ZERO complaints about the work I have done on the group’s behalf these last 5 years).
I’m not saying any of this to complain. I’m not. I do my job and I don’t expect others to do it for me. What I’m talking about here is the above and beyond. I’m talking about the Tweet that went across my feed today asking for #canlit recommendations, the one I retweeted with my own list of local 2019 releases attached. I’m talking about the threads in writing groups asking for favourite authors, new release recommendations, favourite book you read this month, etc., the ones I respond to ONLY with the names and titles of local indie authors, or indie authors I chat with online on a regular basis. I’m talking about having a reader in front of me at a convention and writing SOMEONE ELSE’S NAME on the back of my business card so they can check out an author who isn’t me. I’m talking about loading every new release by every author friend I have onto my grandmother’s tablet every other week because she’s a voracious reader and a random $2.99 ebook sale on someone’s dashboard might be the difference between them writing the next book or giving up.
So, when was the last time you did something like this? When someone asks you to recommend a photographer, do you pull out the big-business’s information or the up-and-comer? When someone asks you for reading recommendations do you repeat what Oprah said or do you suggest someone local, someone self-published? Do you buy your friend a mass-produced print from Target for their house warming or a print by a local photographer?
Maybe it’s just the way I grew up. We had paintings and prints and art in our house, the majority of it by local artists we found at flea markets and street festivals. The giant oil painting in the living room was done by my friend’s father. It’s brilliant. I don’t think he ever got a gallery showing. He deserved one. We bought locally authored books from small presses long before self-publishing started. We frequented small, locally-owned stores over chain stores long before #buylocal got a hashtag. We went to indie muscians’ CD release parties and stopped to talk to authors sitting at the book store with a table full of books to sign. I grew up valuing local, and indie, and handmade. I want to share that with others.
So, what’s the challenge?
I want you, Dear Creator, to boost other creators. I want you to spend 2020 lifting other people up. I want you to seek out “what should I read next” posts and list self-published authors as recommendations. I want you to tag your artist/photographer/crafter/maker friend in every post that might land them a client. I want you to review local short films and local music videos and locally authored books. I want you to visit local coffee shops and shop at local Mom and Pop shops.
Challenges are supposed to have a number, right? Something catchy? 20 in 2020?
I honestly don’t care about a number or a catchy title. I want you to put your favourite creators and artists and authors on blast. I want to start word of mouth wildfires. I want you to push yourself. Do 20 in the year. Do 20 every month. Do 20 every week. Do what your time and energy and budget will allow for. Help as many people as you are capable of.
We’re all awesome at sharing #shoplocal memes. Now lets support local in more active ways – share, recommend, review, buy when possible, show up when possible, and help shed some much deserved light on as many awesome creators as possible.
Who’s with me?